Welcome back for another installment of Positive Connection: Fan Stories!
In the story below, ALEX AND ANI Southampton shares how they helped Andrew find a meaningful and personal birthday gift for his girlfriend.
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We recently had the pleasure of meeting a young boy named Andrew who was on a mission to find the perfect gift for his girlfriend’s birthday. He had explained to our retail associate, Maria, that his girlfriend already had many ALEX AND ANI bangles and wanted to find something sentimental. He looked at our meaning wall but was not attracted to any of the symbols. Maria asked Andrew to explain a little bit about his girlfriend’s hobbies and interests so that she could better assist him. Andrew said that the summer is her favorite time of the year and they have many sweet memories during the warmer season. He searched through the Seaside collection but was still a bit uncertain.
Maria then mentioned our CHARITY BY DESIGN collection. As he looked through the case, he spotted our Sweet Treats bangle and asked to see it in Rafaelian Silver. Andrew told Maria that on his first date with his girlfriend they went out for ice cream and continue this tradition on summer days! Sweet Treats represents happy, nostalgic and cherished. All three meanings fit exactly what he wanted this gift to represent. Wearing this bangle will always remind Andrew’s loved one of joyful times!